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These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

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The crest is usually positioned bottom left or right on a layout, or on the final page of a document.



The crest’s size is proportional to the format size. Templates are available for all regularly used formats.

However, its inclusion is optional on sizes which are A6 or smaller.

The minimum size is 16mm high.