We use a specific family of Futura called Futura SB plus an additional font called Futura SH.
We use Futura SH for bold type over 14pt in size.
The Barbican likes to be bold and strong in its communications, however with Futura we can also be quieter, more restrained and classical.
Use a weight that best suits the message.
The version of Futura that we use belongs to the Scangraphic font library.
Keeping things consistent and simple makes communication quicker and easier. When the audience is familiar with the hierarchy of information, it takes them just an instant to find what they’re interested in.
Our system only utilises up to three sizes:
Size one for headlines or titles Size two for descriptor/subheading Size three for additional information
Our wordmark is not a typesize.
Expression and play are what we’re about. But don’t forget to apply basic fundamental typographic principles.
Allow the content to lead the typography, but remember that Barbican text is only ever ranged left.
We are not an uppercase brand.
We use other treatments to highlight or emphasise titles and information.
We always track Futura SB by -20 and Futura SH by +10.
The leading of our type is usually 0.5 more than the point size of the font. For example are standard body text size is 9/9.5pt which means that the type is 9pt and the leading is 9.5pt.