We use three wordmark sizes for portrait layouts. There are multiple locations available for each size. Where you position the wordmark is up to you, depending on what best suits the application and tone.
Never try to recreate the wordmark.
Be responsible, not reckless. We mustn’t forget to give the wordmark precedence – it should always be the most vital and visible element of our communications.
The full height wordmark can be left-, right- and centre-aligned with the margin.
The two-thirds height wordmark can be aligned with the corners of the layout or centrally.
The half height wordmark can also be aligned with the corners of the layout or centrally.
We rotate the wordmark on very landscape layouts.
Our wordmark needs to be impactful, and a vertical wordmark would look very small in this context.
The distance of the wordmark from the edge of the artwork is measured using the width of the ‘b’ upright.
This distance is also used to set the document margin.