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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

Browse

Book

1.0 system
2.0 brand
3.0 supply
4.0 demo

Chapter

2.1 Assets
2.2 Themes
2.3 Venues
2.4 Partners

Page

2.1.1 Wordmark
2.1.2 Fonts
2.1.3 Carrier
2.1.4 Crops
2.1.5 Space
2.1.6 Crest
2.2.1 Intro
2.2.2 2019
2.2.3 2018
2.3.1 Level G
2.3.2 Shop
2.4.1 Template
2.4.2 Option 1
2.4.3 Option 2
2.4.4 Option 3
2.4.5 Option 4
2.4.6 Option 5
2.4.7 Gsmd
brand

Using our wordmark

We use three wordmark sizes for portrait layouts. There are multiple locations available for each size. Where you position the wordmark is up to you, depending on what best suits the application and tone.

Never try to recreate the wordmark.

Be responsible, not reckless. We mustn’t forget to give the wordmark precedence – it should always be the most vital and visible element of our communications.

Assets
2.1.1

Full height

The full height wordmark can be left-, right- and centre-aligned with the margin.

Assets
2.1.1

Two-thirds height

The two-thirds height wordmark can be aligned with the corners of the layout or centrally.

Assets
2.1.1

Half height

The half height wordmark can also be aligned with the corners of the layout or centrally.

Assets
2.1.1

Horizontal

We rotate the wordmark on very landscape layouts.

Our wordmark needs to be impactful, and a vertical wordmark would look very small in this context.

Assets
2.1.1

Placement

The distance of the wordmark from the edge of the artwork is measured using the width of the ‘b’ upright.

This distance is also used to set the document margin.

Assets
2.1.1