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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact [email protected]

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Barbican-led events

When the Barbican leads on an event, the wordmark is top left and the GSMD logo is bottom right.

The wordmark is half the height half height on portrait formats and two thirds height on landscape formats.

The GSMD logo is quarter height on portrait formats and two thirds height on landscape formats.

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https://guidelines.barbican.org.uk/brand/partners/gsmd/barbican-led
Partners
2.4.7
GSMD-led events

When the GSMD leads on an event their logo sits centrally and the wordmark becomes an endorsment.

The GSMD logo is a quarter of the height on portrait formats and a third of the height on landscape formats. The wordmark is a third of the width on portrait formats and a fifth of the width on landscape formats.

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https://guidelines.barbican.org.uk/brand/partners/gsmd/gsmd-led
Partners
2.4.7
GSMD
City of London crest

The GSMD has its own version of the City of London crest.

This must be used on GSMD-led layouts.

The same size and colour rules apply for all formats.

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https://guidelines.barbican.org.uk/brand/partners/gsmd/crest
Partners
2.4.7