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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact [email protected]

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Identity

The size of the Life Rewired identity is based on elements from the wordmark.

  • On larger sizes (A4 –48 sheet) the identity is the width of wordmark ‘n’.
  • On smaller sizes (A6 – A4) it’s the width of the ‘b’.

The minimum width is 20mm.

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https://guidelines.barbican.org.uk/brand/themes/2019/identity
Updated Mar 19
Themes
2.2.2
Layout

On printed material, the Life Rewired identity appears in one of the top corners of the layout.

The layout also includes the wordmark which is half the height of the artwork.

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https://guidelines.barbican.org.uk/brand/themes/2019/layout
Updated Mar 19
Themes
2.2.2
Glitch

Inside the centre, glitch screens interrupt regular content with an animated message.

Glitch screens appear in the following locations:

  • Welcome screen
  • Whats On screens
  • Social Projector
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https://guidelines.barbican.org.uk/brand/themes/2019/glitch
Updated Mar 19
Themes
2.2.2
Plasmas

The Life Rewired (LR) plasma template is used to promote LR events within the centre.

The animated LR identity also appears before LR Shorts trailers and as a static ident on the endcard.

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https://guidelines.barbican.org.uk/brand/themes/2019/plasmas
Updated Mar 19
Themes
2.2.2
Hub

Inside the centre, the Life Rewired (LR) hub provides a space for talks, as well as a collection of books around the theme.

There are five hub screens which display artist content, as well as scheduling and event information.

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https://guidelines.barbican.org.uk/brand/themes/2019/hub
Updated Mar 19
Themes
2.2.2