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These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

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Level G events have several elements that can be used independently or together. These include the ‘G’ in the key orange colour plus the tag line ‘Always Open, Always Free’ and a menu list.

These elements are also used for wayfinding and to promote the Level G programme in other event literature.

Updated Mar 19