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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact [email protected]

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Partners
2.4
https://guidelines.barbican.org.uk/brand/partners/
Template
Working with partners

When we work with partners we have templates which depend on the relationship and degree of collaboration.

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https://guidelines.barbican.org.uk/brand/partners/template
Updated May 19
By Matt Saull
Partners
2.4.1
Option 1
Option 1
Joint promotions

When we work with a partner on an equal basis, we use this layout option.

The wordmark is half the height of the artwork and the partner logo is top left or right.

The City of London crest is also included.

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https://guidelines.barbican.org.uk/brand/partners/option-1
Updated May 19
Partners
2.4.2
Option 2
Option 2
Associates

Residents and associates use this option on their own promotion layouts.

The artwork includes a partner lock-up in the bottom left or right corner. There are currently 6 partner lock-ups:

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https://guidelines.barbican.org.uk/brand/partners/option-2
Updated May 19
Partners
2.4.3
Option 3
Option 3
Rentals

When a company is renting a Barbican venue they use this layout.

It includes a venue lock up with travel information.

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https://guidelines.barbican.org.uk/brand/partners/option-3
Updated May 19
Partners
2.4.4
Option 4
Option 4
Sole supporter

This layout is used if the Barbican is the sole partner/supporter of a project.

The wordmark is quarter the width of the artwork and sits bottom left or right.

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https://guidelines.barbican.org.uk/brand/partners/option-4
Updated May 19
Partners
2.4.5
Option 5
Option 5
Joint supporter

The horizontal wordmark can also be used when the Barbican is a joint partner/supporter.

Size and spacing is agreed in advance with other partners/supporters.

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https://guidelines.barbican.org.uk/brand/partners/option-5
Updated May 19
Partners
2.4.6
Gsmd
Guildhall School of Music & Drama (GSMD)

The Barbican has a creative alliance with the Guildhall School of Music & Drama.

When we work together, we include our wordmark and the GSMD logo.

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https://guidelines.barbican.org.uk/brand/partners/gsmd
Updated Feb 19
Partners
2.4.7