The cornerstone of our visual identity is our wordmark.
There are rules for its application, but we have created a flexible system that allows freedom and diversity.
We only use one font.
Futura is at the core of our visual identity and synonymous with our brand.
Our carrier is a strong visual unit, we can be bold, dynamic and expressive with it.
Using it with our wordmark, we create a fresh new visual language that’s instantly recognisable as the Barbican.
We have also created crops of the wordmark which can be used as graphic shapes or image carriers.
They can be used as negative or positive space.
However, they can’t be used alongside the standard carrier.
Space is good
It doesn’t take away, it adds.
One clear message makes more impact than many, all clamouring for attention.
Achieving a clear communication demands work and sometimes compromise. But clarity and confidence are what counts in a fierce, congested communication environment.
The City of London is the Barbican’s principal funder. Its crest appears with on everything we create.
It always includes the credit line which is supplied as a lock-up with the crest.
There are four colour variants.