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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact [email protected]

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Assets
2.1
https://guidelines.barbican.org.uk/brand/assets/
Wordmark
Our bold and confident wordmark

The cornerstone of our visual identity is our wordmark.

There are rules for its application, but we have created a flexible system that allows freedom and diversity.

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https://guidelines.barbican.org.uk/brand/assets/wordmark
Assets
2.1.1
Fonts
Futura is our voice

We only use one font.

Futura is at the core of our visual identity and synonymous with our brand.

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https://guidelines.barbican.org.uk/brand/assets/fonts
Assets
2.1.2
Carrier
Our expression, our carrier

Our carrier is a strong visual unit, we can be bold, dynamic and expressive with it.

Using it with our wordmark, we create a fresh new visual language that’s instantly recognisable as the Barbican.

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https://guidelines.barbican.org.uk/brand/assets/carrier
Assets
2.1.3
Crops
Letter crops

We have also created crops of the wordmark which can be used as graphic shapes or image carriers.

They can be used as negative or positive space.

However, they can’t be used alongside the standard carrier.

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https://guidelines.barbican.org.uk/brand/assets/crops
Assets
2.1.4
Space
Space is good

Space is good

It doesn’t take away, it adds.

One clear message makes more impact than many, all clamouring for attention.

Achieving a clear communication demands work and sometimes compromise. But clarity and confidence are what counts in a fierce, congested communication environment.

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https://guidelines.barbican.org.uk/brand/assets/space
Assets
2.1.5
Crest
City of London crest

The City of London is the Barbican’s principal funder. Its crest appears with on everything we create.

It always includes the credit line which is supplied as a lock-up with the crest.

There are four colour variants.

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https://guidelines.barbican.org.uk/brand/assets/crest
Assets
2.1.6