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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact [email protected]

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Assets
2.1
https://guidelines.barbican.org.uk/brand/assets/
Wordmark
Our bold and confident wordmark

The cornerstone of our visual identity is our wordmark.

There are rules for its application, but we have created a flexible system that allows freedom and diversity.

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https://guidelines.barbican.org.uk/brand/assets/wordmark
Assets
2.1.1
Fonts
Futura is our voice

We only use one font.

Futura is at the core of our visual identity and synonymous with our brand.

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https://guidelines.barbican.org.uk/brand/assets/fonts
Assets
2.1.2
Carrier
Our expression, our carrier

Our carrier is a strong visual unit, we can be bold, dynamic and expressive with it.

Using it with our wordmark, we create a fresh new visual language that’s instantly recognisable as the Barbican.

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https://guidelines.barbican.org.uk/brand/assets/carrier
Assets
2.1.3
Crops
Letter crops

We have also created crops of the wordmark which can be used as graphic shapes or image carriers.

They can be used as negative or positive space.

However, they can’t be used alongside the standard carrier.

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https://guidelines.barbican.org.uk/brand/assets/crops
Assets
2.1.4
Space
Space is good

Space is good

It doesn’t take away, it adds.

One clear message makes more impact than many, all clamouring for attention.

Achieving a clear communication demands work and sometimes compromise. But clarity and confidence are what counts in a fierce, congested communication environment.

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https://guidelines.barbican.org.uk/brand/assets/space
Assets
2.1.5
Crest
City of London crest

The City of London is the Barbican’s principal funder. Its crest appears with on everything we create.

It always includes the credit line which is supplied as a lock-up with the crest.

There are four colour variants.

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https://guidelines.barbican.org.uk/brand/assets/crest
Assets
2.1.6
Themes
2.2
https://guidelines.barbican.org.uk/brand/themes/
Intro
Annual Themes

We have annual themes which link events across the Centre.

Each year a lock up is created to use with events that are part of the annual theme programme.

The lock up is positioned in a corner of the layout. Its size is relative to the size of the layout.

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https://guidelines.barbican.org.uk/brand/themes/intro
Updated Feb 19
Themes
2.2.1
2019
Life Rewired

This year our annual theme is Life Rewired. A season exploring what it means to be human when technology is changing everything.

barbican.org.uk/liferewired

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https://guidelines.barbican.org.uk/brand/themes/2019
Updated Mar 19
Themes
2.2.2
2018
Art of Change

In 2018 our annual theme was the Art of Change. A season exploring how the arts respond to, reflect and potentially effect change in the social and political landscape.

barbican.org.uk/theartofchange

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https://guidelines.barbican.org.uk/brand/themes/2018
Updated Dec 18
Themes
2.2.3
Venues
2.3
https://guidelines.barbican.org.uk/brand/venues/
Level G
Level G

Level G is a system for packaging up our free, always open offer alongside a growing programme of events and installations in our public spaces.

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https://guidelines.barbican.org.uk/brand/venues/levelg
Updated Dec 18
Venues
2.3.1
Shop
Barbican Shop

The Barbican Shop is our main retail outlet on the foyer.

It has its own wordmark and colour palette.

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https://guidelines.barbican.org.uk/brand/venues/shop
Updated Nov 18
Venues
2.3.2
Partners
2.4
https://guidelines.barbican.org.uk/brand/partners/
Template
Working with partners

When we work with partners we have templates which depend on the relationship and degree of collaboration.

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https://guidelines.barbican.org.uk/brand/partners/template
Updated May 19
By Matt Saull
Partners
2.4.1
Option 1
Option 1
Joint promotions

When we work with a partner on an equal basis, we use this layout option.

The wordmark is half the height of the artwork and the partner logo is top left or right.

The City of London crest is also included.

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https://guidelines.barbican.org.uk/brand/partners/option-1
Updated May 19
Partners
2.4.2
Option 2
Option 2
Associates

Residents and associates use this option on their own promotion layouts.

The artwork includes a partner lock-up in the bottom left or right corner. There are currently 6 partner lock-ups:

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https://guidelines.barbican.org.uk/brand/partners/option-2
Updated May 19
Partners
2.4.3
Option 3
Option 3
Rentals

When a company is renting a Barbican venue they use this layout.

It includes a venue lock up with travel information.

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Download

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https://guidelines.barbican.org.uk/brand/partners/option-3
Updated May 19
Partners
2.4.4
Option 4
Option 4
Sole supporter

This layout is used if the Barbican is the sole partner/supporter of a project.

The wordmark is quarter the width of the artwork and sits bottom left or right.

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https://guidelines.barbican.org.uk/brand/partners/option-4
Updated May 19
Partners
2.4.5
Option 5
Option 5
Joint supporter

The horizontal wordmark can also be used when the Barbican is a joint partner/supporter.

Size and spacing is agreed in advance with other partners/supporters.

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https://guidelines.barbican.org.uk/brand/partners/option-5
Updated May 19
Partners
2.4.6
Gsmd
Guildhall School of Music & Drama (GSMD)

The Barbican has a creative alliance with the Guildhall School of Music & Drama.

When we work together, we include our wordmark and the GSMD logo.

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https://guidelines.barbican.org.uk/brand/partners/gsmd
Updated Feb 19
Partners
2.4.7