The cornerstone of our visual identity is our wordmark.
There are rules for its application, but we have created a flexible system that allows freedom and diversity.
We only use one font.
Futura is at the core of our visual identity and synonymous with our brand.
Our carrier is a strong visual unit, we can be bold, dynamic and expressive with it.
Using it with our wordmark, we create a fresh new visual language that’s instantly recognisable as the Barbican.
We have also created crops of the wordmark which can be used as graphic shapes or image carriers.
They can be used as negative or positive space.
However, they can’t be used alongside the standard carrier.
Space is good
It doesn’t take away, it adds.
One clear message makes more impact than many, all clamouring for attention.
Achieving a clear communication demands work and sometimes compromise. But clarity and confidence are what counts in a fierce, congested communication environment.
The City of London is the Barbican’s principal funder. Its crest appears with on everything we create.
It always includes the credit line which is supplied as a lock-up with the crest.
There are four colour variants.
We have annual themes which link events across the Centre.
Each year a lock up is created to use with events that are part of the annual theme programme.
The lock up is positioned in a corner of the layout. Its size is relative to the size of the layout.
In 2018 our annual theme was the Art of Change. A season exploring how the arts respond to, reflect and potentially effect change in the social and political landscape.
Level G is a system for packaging up our free, always open offer alongside a growing programme of events and installations in our public spaces.
The Barbican Shop is our main retail outlet on the foyer.
It has its own wordmark and colour palette.
When we work with partners we have templates which depend on the relationship and degree of collaboration.
When we work with a partner on an equal basis, we use this layout option.
The wordmark is half the height of the artwork and the partner logo is top left or right.
The City of London crest is also included.
Residents and associates use this option on their own promotion layouts.
The artwork includes a partner lock-up in the bottom left or right corner. There are currently 6 partner lock-ups:
This layout is used if the Barbican is the sole partner/supporter of a project.
The wordmark is quarter the width of the artwork and sits bottom left or right.
The horizontal wordmark can also be used when the Barbican is a joint partner/supporter.
Size and spacing is agreed in advance with other partners/supporters.
The Barbican has a creative alliance with the Guildhall School of Music & Drama.
When we work together, we include our wordmark and the GSMD logo.