The cornerstone of our visual identity is our wordmark.
There are rules for its application, but we have created a flexible system that allows freedom and diversity.
Copy page
We only use one font.
Futura is at the core of our visual identity and synonymous with our brand.
Copy page
Our carrier is a strong visual unit, we can be bold, dynamic and expressive with it.
Using it with our wordmark, we create a fresh new visual language that’s instantly recognisable as the Barbican.
Copy page
We have also created crops of the wordmark which can be used as graphic shapes or image carriers.
They can be used as negative or positive space.
However, they can’t be used alongside the standard carrier.
Copy page
Space is good
It doesn’t take away, it adds.
One clear message makes more impact than many, all clamouring for attention.
Achieving a clear communication demands work and sometimes compromise. But clarity and confidence are what counts in a fierce, congested communication environment.
Copy page
The City of London is the Barbican’s principal funder. Its crest appears with on everything we create.
It always includes the credit line which is supplied as a lock-up with the crest.
There are four colour variants.
Copy page
We have annual themes which link events across the Centre.
Each year a lock up is created to use with events that are part of the annual theme programme.
The lock up is positioned in a corner of the layout. Its size is relative to the size of the layout.
Copy page
Updated Feb 19
This year our annual theme is Life Rewired. A season exploring what it means to be human when technology is changing everything.
Copy page
Updated Mar 19
In 2018 our annual theme was the Art of Change. A season exploring how the arts respond to, reflect and potentially effect change in the social and political landscape.
barbican.org.uk/theartofchange
Copy page
Updated Dec 18
Level G is a system for packaging up our free, always open offer alongside a growing programme of events and installations in our public spaces.
Copy page
Updated Dec 18
The Barbican Shop is our main retail outlet on the foyer.
It has its own wordmark and colour palette.
Copy page
Updated Nov 18
When we work with partners we have templates which depend on the relationship and degree of collaboration.
Copy page
Updated May 19
When we work with a partner on an equal basis, we use this layout option.
The wordmark is half the height of the artwork and the partner logo is top left or right.
The City of London crest is also included.
Copy page
Updated May 19
Residents and associates use this option on their own promotion layouts.
The artwork includes a partner lock-up in the bottom left or right corner. There are currently 6 partner lock-ups:
Copy page
Updated May 19
This layout is used if the Barbican is the sole partner/supporter of a project.
The wordmark is quarter the width of the artwork and sits bottom left or right.
Copy page
Updated May 19
The horizontal wordmark can also be used when the Barbican is a joint partner/supporter.
Size and spacing is agreed in advance with other partners/supporters.
Copy page
Updated May 19
The Barbican has a creative alliance with the Guildhall School of Music & Drama.
When we work together, we include our wordmark and the GSMD logo.
Copy page
Updated Feb 19